Help:Best Practices: Analytics

Analytics
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Welcome to the Help:Best Practices: Analytics guide.

Summary

Knowledge is key, and it's best on how to use it for your own benefit as a wiki admin.

Related

• Help:SEO

Analytics

Start

First, you'll need to join the wiki.gg Discord server (if you haven't already) to request access to "Analytics." Analytics can only be given to Community Admin's.

Requesting access can be done by sending a Direct Message (DM) to PCJ with your Gmail account email so they can add you to the Google Analytics website. Once added you will receive an email stating that you now have access to sign into Google Analytics to view the website data.

Viewing the Data

What do the numbers mean Mason?!? It's a lot of numbers, but data is amazing to look at. Here you can look at which country your wiki is visited the most at, what browser/mobile % users your wiki attracts... And this is just the start of it. You can go to the left-hand side of website and click on 'Reports.' Here you can get a more detailed view of which page is the most popular, how many event clicks your wiki generated, etc. It's a great way to expand lower traffic articles or find a way to integrate low traffic articles in your top traffic articles to keep and retain retention.

Browse the website, and just understand how your wiki really works. Remember, half the audience views wikis on mobile so why not make that experience a great one for them to view/read content.

Retention

Retention is a driving factor on how your wiki performs and how search engines can provide more relevant data from your wiki to your viewers. You can retain retention by doing a few things which all have a meaningful impact.

1) Integrating Articles

Look at your analytic data to see which articles are performing the worst. Here you can find a way to integrate links in your high traffic articles which lead into your low traffic articles.

2) Navigation Boxes

Navigation Boxes are a great way to help viewers find data in an easy and organized way. Normally found on the bottom of an article this box provides relevant data about the current topic or general game overview in terms of mechanics or in-game data.

3) Infoboxes

Portable Infoboxes are a great way to display data in an easy way although keep it short and concise. If you need to display more data about that specific content move it into a table so that you can explain the content in text also for SEO purpose.

Data

Creating Charts

Thanks to Søren Drimer Pejstrup for creating this guide.

1. Be sure you have requested Analytics for your wiki if you're an Admin from wiki.gg Staff.
2. Visit: https://lookerstudio.google.com/
3. Link your Google Analytics
4. Create blank report
5. Press 'Add a chart'
6. Time Series > Time series chart
7. Data
   1. Dimension: Month
   2. Metric: Views
   3. Default data range: Custom
      1. Click 'Fixed'
      2. Select when you first migrated/created the wiki on the platform
      3. Select the to the end the calendar year.
         Example: January 28th 2023 to December 31st 2023
   4. Press Apply and let data populate.

You can do the same with:

• 'Page title' to generate the top pages of that calendar year.
  • Chart: Table
• 'Views' to generate the total views of that calendar year.
  • Chart: Scorecard
• 'Event count' to generate the total of clicks the wiki had of that calendar year.
  • Chart: Scorecard

Comparing Data

In your Lookerstudio report, find a table/chart and in 'Properties' in the 'Default data range' category find 'Comparison data range.' Instead of clicking 2023 now put January 2024 to December 2024.

With this data you can now compare statstics on how well your wiki is performing compared to the previous year.